One tool per module. Use them after the video.
You are not learning to run your own marketing. These tools help you read the work being done for you, and put your own numbers next to it. Nothing you type leaves your browser.
- Module 1
Baseline worksheet
Your five numbers, by service. Returns cost per lead and cost per acquired customer. Every later tool compares against this.
Open - Module 2
Website checklist
Eighteen yes or no items in four sections. Unscored on purpose. The pattern of no's is the answer.
Open - Module 3
Landing page scorecard
Ten pass or fail criteria with a threshold. Below it, the page should not be taking paid traffic.
Open - Module 4
Glossary and quiz
Thirty-seven terms in plain language, and ten questions that test whether you can read a report.
Open - Module 5
The 30 minute monthly review
Six stops through your own Google Ads account. Produces a written summary you can send to your provider.
Open - Module 6
Campaign type reference table
One row per product Google sells. What it is, where it works, and the fit for a shop like yours.
Open - Module 7
Scenario quiz
Six proposals of the kind that land in an owner's inbox. For each one, what do you ask first.
Open - Module 8
SEO deliverable evaluation sheet
Every line item that appears on an SEO report, and what to look at to verify it mattered.
Open - Module 9
Reactivation readiness checklist
Ten items in order. Stop at the first no. That is the thing to fix first.
Open - Module 10
The master scorecard
The whole course on one page. Six sections, thirty points, a band. Rerun it every quarter.
Open - Module 10
The question bank
Eighteen questions grouped by topic, each with what a good answer sounds like. Bring three to a meeting.
Open